Privacy Policy

Last updated: January 2026

Maplewood Home Co ("we," "us," or "our") operates as an e-commerce affiliate website in the home and living niche. This Privacy Policy explains how we collect, use, and protect information when you visit our site. We are committed to handling your data transparently and in accordance with applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Information We Collect

We collect limited information to operate our site, understand how visitors engage with our home décor and furnishing content, and support the affiliate partnerships that fund our work. The categories of information we collect are described below.

Cookies and Similar Technologies

Cookies are small text files stored on your device that help websites function and remember your preferences. We use the following categories of cookies:

Essential cookies: Required for the website to function properly, such as remembering your cookie consent choices and enabling basic navigation. These cannot be disabled through our consent tools because the site cannot operate without them.
Analytics cookies: Help us understand how visitors interact with our pages — for example, which home product guides are most popular and how visitors move through the site. This data is aggregated and used to improve our content.
Affiliate cookies: When you click a link to one of our retail partners, an affiliate cookie may be placed to attribute any resulting purchase to our site. This allows us to earn a commission at no additional cost to you. These cookies typically record the referring page and a partner identifier.

You can manage or withdraw your cookie consent at any time through our cookie settings, and you may also block or delete cookies through your browser settings. Please note that disabling certain cookies may affect how the site functions.

Usage Data

We automatically collect information about how you use our site, such as the pages you view, the links you click, the time and date of your visit, referring web addresses, and the duration of your session. This usage data helps us measure content performance and improve the visitor experience.

Device and Technical Information

When you access our site, we may collect technical information about the device you use, including your browser type and version, operating system, device type, screen resolution, general geographic region (derived from your IP address), and language preferences. This information helps us ensure the site displays correctly and remains secure across different devices.

Newsletter and Email Communications

You may choose to subscribe to our newsletter to receive updates on home trends, product recommendations, and seasonal guides. Providing your email address for this purpose is entirely optional and is based on your explicit consent.

We only add you to our mailing list when you actively opt in.
We use your email address solely to send the communications you requested.
Every newsletter includes an unsubscribe link, allowing you to withdraw your consent and stop receiving emails at any time.

If you unsubscribe, we will remove your email address from our active mailing list promptly.

How We Use Your Information

We use the information we collect for the following purposes:

To operate, maintain, and secure our website.
To analyze site traffic and improve our content and user experience.
To attribute affiliate referrals and receive commissions from our retail partners.
To send newsletter communications to subscribers who have opted in.
To comply with legal obligations and enforce our terms.

We Do Not Sell Your Personal Data

We do not sell, rent, or trade your personal information to third parties. Affiliate partners may set their own cookies when you click through to their sites, and those cookies are governed by each partner's own privacy policy. We encourage you to review the privacy practices of any third-party website you visit.

Legal Bases for Processing (GDPR)

If you are located in the European Economic Area or the United Kingdom, we process your personal data under the following legal bases:

Consent: For non-essential cookies (analytics and affiliate) and for newsletter subscriptions.
Legitimate interests: For operating and securing our site and understanding aggregated usage, provided these interests are not overridden by your rights.
Legal obligation: Where processing is necessary to comply with applicable law.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

The right to access the personal data we hold about you.
The right to request correction of inaccurate data.
The right to request deletion of your data.
The right to withdraw consent at any time, including for cookies and newsletter emails.
The right to object to or restrict certain processing.
The right to data portability.

Under the CCPA, California residents have the right to know what personal information we collect, to request its deletion, and to opt out of any sale of personal information. As stated above, we do not sell personal information. Exercising your privacy rights will not result in discriminatory treatment.

To exercise any of these rights, please contact us using the details below. We will respond within the timeframes required by applicable law.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy or as required by law. Newsletter subscriber data is retained until you unsubscribe, and cookie data is retained according to the expiration periods set for each cookie.

Children's Privacy

Our website is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can remove it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us through the contact page on our website. We will be happy to assist you.